In 2018, 34 percent of 18 to 29 year olds said that they had read at least one e-book in the last twelve months, a figure which decreased with age and stood at just 15 percent among those aged 65 or above. Perhaps unsurprisingly given the clout that Millennial consumers have on the digital media industry, is a noticeably higher level of e-book consumption among younger consumers than older generations. In 2018, about 26 percent of American book consumers stated they had read an e-book in the last year, however print books were still arguably the more popular format among U.S. stated they read more e-books than hard copy books, and 23 percent read about the same number of hard copy books and e-books, demonstrating an open attitude among readers to exploring the many benefits e-books can offer the reader.
To a certain extent, e-books have become popular amongst American bookworms – 20 percent of book readers in the U.S.
